Oogie Custom Typeface
Role
Graphic Designer
Timeline
3 Weeks
Contributors
Elijah Jones
Oogie is a custom all caps typeface designed to give a modern take on a retro inspired style by marrying buttoned-up geometric elements with bold stylistic letterforms.
To emphasize the fonts retro aesthetic much of the glyphs’ footprint is dedicated to their lower half which gives it a distinct boldness and weight. A perfect circle can be seen in many of the letterforms’ design not only for its fluid nostalgic appeal, but its representation in many modern typefaces. The modern fusion is further seen in the letters’ distinct rectangular footprint. All of which introduced a blueprint keeping each letter consistent amongst one another while giving individual letterforms their own distinct appearance. The final typeface embodies a sense of both extravagance and simplicity, with bold letterforms and a heavy lower half that anchors each shape. Its retro style adds a touch of nostalgia while remaining modern and relevant and is an ideal choice for attention grabbing headers and titles.